Passionate about fast, purposeful innovation, and a prototyping mega-fan, I love to see ideas come to life. Even better if they will make the world a better place.

Originally a marketeer (Gaming, NGOs, FMCG, and Automotive) I’ve worked with global media and advertising agencies to strengthen growth strategies for blue-chip clients through print and digital campaigns.

I took some time off to raise a family, and get down with some social entrepreneurship; building the Richmond Netmums community in London by organising meetups, and coordinating a primary school gardening programme, with a focus on composting, in Madrid.

We moved to Paris in 2015 where I cut my teeth in Blockchain, VRAR, and AI tech, organising virtual conferences for developers and learning from the tech leaders in the world (from Netflix data scientists using data for production of their original series, or Google’s Head of AI on the future of machine learning, via Blockchain pioneers.)

Quickly discovering the world of hackathons with global leaders BeMyApp, I ran and hosted tech challenges, recruiting and coaching teams to solve real-world problems in 48 hours for companies such as LVMH, Intel and Mercedes-Benz.

Since then, I’ve continued with innovation events independently, focusing on sustainability when possible, and became a certified Design Sprint Master.

Having moved to Dubai Aug 2019, I run remote and in-person Sprint Workshops for clients around the world (sometimes through agencies like Limelights and DeepWork) and coach startups with product development and growth.

I enjoy studying impact economics and learning about sustainable innovation where possible, and give back by volunteering for Azraq – the UAE’s Marine conservation organisation as their Partnership and Sponsorships Manager.

My ideal down-time includes exploring the desert, mountains and mangroves with my husband and kids in one of our many adventures, and playing live music!