Many global organizations currently review whether they should progress with sustainable transformation.
The transformation is viewed as a risk that they are not willing to take due to the scope being bigger than they can comprehend at a distance.
We argue that sustainable transformation is an opportunity.
And an opportunity that will pay back greatly on the organisation’s reputation and ability to engage their key stakeholders, as well as winning new audiences when communicated right.
The companies that progress with a more balanced business behavior, one that understands that natural resources are finite and that the surrounding society is important to build up, will see the outcome on their financial bottom line.
Sustainability represents a unique opportunity to ignite the corporate culture across departments, engage the most valued stakeholders and anticipate their customer’s needs in advance.
Anne Marie Thodsen, Managing Director, The Umbrella Institute, a strategic sustainability CSR and ESG advisory in the UAE and Denmark
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